Comp-1MILWAUKEE, WI, February 18, 2019 – BookLive, a start-up social network that connects freelance musicians in order to help further their careers in the industry, has today opened its public beta. Musicians who manage their entire booking schedule, finances, payroll, and more can now benefit for this first-of-its-kind service that makes the business-side of the industry more streamlined and easy-to-navigate than ever.

BookLive provides independent musicians both tools and education that make it easier to manage the various complex aspects of a freelance music career, such as sales, marketing, account management, legal issues, personnel and payroll. Each of these tools is available in a clean, easy-to-use interface that provides an all-encompassing snapshot for musicians just starting their careers or veterans looking to simplify the way they do business.

BookLive is the brainchild of UW-Milwaukee graduate, Jared Judge, and Eastman School of Music graduate and current trumpet performer for the national tour of The KING and I, Keaton Viavattine. Each of the co-founders is a seasoned freelance musician, which gave them the first-hand experience of the challenges and constant hurdles that are associated with being an un-signed live performer. It did not take long for them to realize a nearly universal truth for freelance musicians: they are strong in the art of performing, but severely lacking in the art of business. And that’s where BookLive comes in.

“Being performers, ourselves, we realized that the vast majority of freelance musicians lack the training and skills needed to successfully run the business-side of their careers, and ultimately this makes it nearly impossible for music to be a viable, sustainable career path for them,” says Jared Judge, co-founder and CEO of BookLive. “Our platform is designed to help artists manage the not-so-fun parts of the job so they can focus on doing what they love – entertaining people with their music – and make a living doing it too.”

Prior to launching BookLive as a separate platform, Jared and Keaton had created a prototype of the app to grow their wedding string quartet agency, Dream City Music, to over 150 bookings per year in its second year of existence. The success of the app caused them to pivot and focus soley on providing this powerful tool to other musicians in addition to string quartets.

When a performer is paid through the BookLive platform, they pay a small fee to cover the costs of the service. With the time and energy saved through utilizing BookLive, the service is poised to be a valuable resource for freelance musicians across the country.

For more information, please visit, or follow the brand on Facebook. For musicians interested in signing up for the public beta, please visit

Media Contacts
Jared Judge
Co-Founder of BookLive