Posted by jaredjudge
August 1, 2019
We are excited to announce our partnership with F Street Hospitality to provide live musical entertainment for their several restaurants and event venues in Milwaukee, WI! We kicked off our partnership at the F Street Hospitality Showcase event this past Monday, July 29th at their amazing collection of event spaces that include the Glass and Griddle restaurant, the MKE Brewing Company’s 6th Street Brewery, Venue 42, and The Rooftop at MKE Brewing Co.
F Street Hospitality tasked BookLive with pairing live musicians with 4 of their iconic restaurant and catering brands, and this was a task we at BookLive took very seriously. We could not have been more proud of the musicians that represented BookLive at this event, and we’re excited to have been able to promote these musicians to a variety of private event planners and venue operators in and around Milwaukee.
The uniqueness of the 6th street location is such that there are 5 separate (but connected) event spaces all under (and on top of) one roof. Each space has its own unique vibe that lends itself to certain musical genres and performer types. An additional challenge that we enjoyed was that F Street Hospitality paired their restaurant offerings with each of those spaces. This provided an additional layer of atmosphere for which we particularly enjoyed curating the musical experience.
As guests arrived, they were serenaded by the croonings and complex blues guitar playing of native Milwaukeean Cole Heinrich. Cole Heinrich’s classic rock and almost country sound paired well with the back-country vibe of Timmer’s Resort, a rustic, cabin-style restaurant with that golden-age Wisconsin supper club vibe. As one guest commented, “I wish Cole would come serenade me in my backyard every night!”
Once guests made their way to the main event space, their musical experience was curated by Dream City DJs‘ head DJ, Matt Meli. Given the modern architecture of Glass and Griddle combined with its open spaces and elevated contemporary Americana menu choices, Matt’s curated playlist maintained a modern thread which wove together today’s top-hits and crowd-pleasing classics. An added bonus of the Glass and Griddle’s audio system enabled Matt to plug his already-powerful system into the venue’s robust speaker system, which enabled his music to be heard in every space of the building.
A bit further into the space, guests encountered the grungy blues sounds of Blind Fiction. Led by guitarist and singer Tim Wright, this amazing musical group provided a perfect pairing with one of Milwaukee’s favorite pastimes, brewing and drinking damn-good beer. If that wasn’t enough, F Street Hospitality brought in Milwaukee Pretzel Company and provided beer-cheese sauce for dipping.
And if that doesn’t make your mouth water enough, Blind Fiction is hosting a Vinyl Release Party on August 15th at Anodyne Coffee Roasting Co.
The final pairing of the evening was one that I’m particularly proud of. Anthony Deutsch (jazz pianist, vocalist) brought along two of his finest musician colleagues to form the Anthony Deutsch Trio, a jazz trio that performed jazz standards in the way that only Anthony can. Their music paired perfectly with the wine and bruschetta offered by one of Milwaukee’s favorite up-scale pizza restaurants/reception venues, Pizza Man.
Guests lingered on the rooftop to listen to Anthony’s trio play, and they definitely left me wanting more. One of my favorite wintertime activities (is it too early to start thinking about winter in Wisconsin???) is attending the Charlie Brown Christmas concert series at the Jazz Estate hosted by Anthony Deutsch and the Commercialists.
We couldn’t be more excited to work with F Street Hospitality on their live music programming. We had a blast pairing and providing live musicians for their beautiful event spaces and catering options, and cannot wait to work with them again!
“F Street Hospitality invests in culinary expertise and high-quality service to deliver the perfect experience with every customer visit. It is hospitality the way it should be.”
“We operate a unique collection of inspired dining and entertainment destinations. Always striving to be better, we have created our own version of modern hospitality by elevating our food offerings and quality of service. We do not take ourselves too seriously, but we ensure our guests enjoy every minute of their experience with us. We believe the best stories are shared over food.”